TV/RADIO. The power of TV/Radio advertising is of epic proportions. Whether it’s a 30 second spot or a 30 minute infomercial, you have the ability to stop, stun and sell.
 
 
 
 
COLLEGE ILLINOIS! SECURE TUITION
 
 
Creative Objective: Create a television campaign educating parents about the importance of saving now for their child’s education, while at the same time appealing to the child. (This was done by developing two characters in the style of “School House Rock” to help educate the audience about a complicated subject, in a playful way.)