ADVERTISING. The true test of advertising effectiveness is in driving sales. Pretty pictures and humorous headlines just happen to be the bonuses that make our lives a little more interesting.
 
 
 
 
VILAS COUNTY TOURISM
 
 
Creative Objective: To develop a new logo, tagline and print campaign that expressed the benefits of visiting Vilas County over other destinations. The tagline, “Whatever The Season, There’s A Reason” highlights the fact that Vilas County offers year round activities.